Most customers research online for relevant information to make smarter purchase decisions. That number has undoubtedly spiked since the COVID-19 pandemic. This buying behaviour trends shed light on the increasing importance of websites for businesses nowadays.

A well-designed website is crucial for success in today’s competitive business environment. Doing so is as much art as it is business. Getting the website right is the first step towards ensuring online brand discovery.

Let us take an in-depth look at how a good website has the potential to propel your business. 

• Clear-cut Goals

Having clearly defined objectives that a business wants to achieve through its website is crucial. It empowers the website design company to determine a compelling user journey and ensure unmatched user experience. The website should enable a visitor to look for information or the products he is looking for. It should allow the visitor to find relevant supporting information quickly so that he can make informed decisions. All these goals can be achieved by developing a website design that is based on consumer behaviour.

• Easy Navigation

A company stands to lose a lot of web traffic coming its way owing to navigation problems. The visitor shouldn’t find it cumbersome to search for the information he is interested in. A user-friendly UI design simplifies the navigation for the visitor and encourages him to visit it back time and again. The layout and several technical factors play a crucial role in making available the relevant information to the visitors without any hassles. The UI design should be such that the visitor can swiftly hop from the homepage to the page having the relevant information in minimum clicks.

• Picking a Theme

A professionally designed website always has a well-defined theme. From the use of colour and fonts to page layout, the theme ensures that there is a design consistency throughout the website. It binds all the pages of the website through a similar look and feel.  This distinguishes the website from that of the competition and further reinforces the brand identity of the company. 

• Social Media Engagement
  The influence of social media in the digital age is undeniable. Integrating at least three forms of social media is very important for any website. Visitors today want to be able to share content on social media platforms such as Facebook, Twitter, LinkedIn, and more. The website design should make this easy. This can be done by placing the social sharing icons on pages so that they can be easily spotted. 
• Interactive Content
  By offering interactive content, websites can easily enhance their user engagement levels. Most web design services companies provide tools to place interactive elements on websites. Simply put, the more interactive the website is, the longer the time spent by visitors. 
• Optimize for Mobile

As most of the web browsing is happening on mobile nowadays, it is imperative to make websites mobile-friendly. They should open smoothly and quickly on various handsets even if the net connection is not very fast. In line with this, the website should be designed to provide the visitor with a fantastic experience on mobile devices.

• Using Analytics Tools

Websites generate a considerable amount of business-critical data that can help companies provide better products and services to their customers. The website design should be governed by this fact and facilitate the generation of data process. The data capture forms should be well-designed, and the Call to Action button should be neatly placed to enable visitors to fill the lead generation forms.

• Intuitive User Experience

The easier a website is to browse, the more people visit it. An essential part of being easy to use is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Design is intuitive when users can focus on a task at hand without stopping, even for a second. A non-intuitive design steals the focus of the user and directs their focus on elements that are unrelated to their tasks.

Intuitive web designs direct people’s attention to take desired actions. In the end, an intuitive design focuses on experience. 

When hiring a web design services company, you should always gauge their understanding of the basics of successful web design. Please spend some time discussing with them how they intend to design your website to provide an unmatched user experience. The must-haves, as mentioned above for creating engaging websites, will surely help you in this endeavour.  

Infographic Created By Name.com, Industry-Leading Website Builder

Paul Petersen