Multi-DRM for Protecting Audio Content

With the rising popularity of audio content, content creators also need to make sure that their audio content is adequately protected with DRM. Read this post to know how you can use DRM for securing audio content.

Thanks to platforms like YouTube, Amazon, and Netflix, the demand for video content is at an all-time high. The rise of video content significantly impacted the growth of audio content such as music, podcasts, and audiobooks. However, in the last few years, the growing proliferation of AI speakers such as Apple Homepod and Amazon Echo has brought audio content back in demand.

Online platforms now abundantly focus on their audio content and take a host of measures to keep them secure. Just like video content, audio content can also be misused, downloaded, or shared illegally. This has made DRM a must for audio content as well.

Moreover, to make sure that their audio content remains protected and is supported by all the popular players, content creators are now making use of multi-DRM. Let us have a look at how multi-DRM can help audio content-

DRM for Audio Content

Audio content providers like iTunes have been using DRM to protect the content for a long time. This helped them make sure that only authorised users can play their content. But as other audio players and streaming platforms got more popular, DRM turned into a problem for the content creators as even authorised users were not able to play the content across their devices.

As a result, the audio industry soon lost interest in using DRM. But now that audio content is in demand, this interoperability problem is being tackled with the help of multi-DRM.

Demand for Multi-DRM

There are now popular DRM technologies such as Widevine, PlayReady, and FairPlay that can support multiple devices, operating systems, browsers, and audio players. With the help of multi-DRM, content creators can ensure that their content can be played across all the popularly-used streaming platforms and also remains protected.

Unlike traditional DRM, which required the content creator to create multiple versions of their content for each of the popular DRM technology, multi-DRM offers the same functionality with just two versions. This makes it easier for the content creators and distributors to adopt DRM and also make sure that it remains budget-friendly.

Working of Multi-DRM for Audio Content

The content needs to be of HLS or DASH type to support the application of multi-DRM. If the content is HLS, FairPlay DRM can be used for it to support iOS and macOS. It the content is DASH, Widevine and PlayReady DRM technologies can be used.

In order words, a multi-DRM protected content at the most will have two different versions to ensure that it supports the maximum number of popular audio streaming platforms.

Time to Protect Your Audio Content

Most of the audio content platforms use paid-subscription-based business models. If the audio content is not protected, illegal use of the content can significantly impact business revenue.

Produce quality audio content, keep it protected, and generate higher revenues with the help of multi-DRM.

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