SEO means search engine optimization. A business owner who dabbles in SEO updates needs to make sure that their website is designed with the audience and user intent in mind. An audience must prefer text or images, with the need to be specific about their preferences. 

People look up words or phrases that require an answer given in the easiest way possible. Content provided for a website has to be done in a manner evoking the depth of knowledge in the subject. A content maker cannot just create content for the sake of keeping your blog alive and fresh with viable SEO content that makes sense.

Blogs have to have informative content that piques the interest of the reader. A blog has to be found in the search engine results pages. Towards the end of 2018, online users were looking for brief answers, because of simpler keywords such as how-to, where is, and what is, that is typed into Google. 

For the moment, people are interested in straightforward answers. SEO specialists need to focus on what the user needs to find with their search query. Creating content requires knowing the user’s intent of the keywords that are being targeted.

Google updates should be expected because industry of SEO “experts,” has a job that involves following and reporting on Google updates. SEO journalists write about what Google posts on their Webmaster’s blog, which means they are broadcasting Google’s corporate messages. SEO builders work on building websites, businesses, and brands of their own for clients, just to see what actually works or does not work. 

Real SEO experts do not need to follow Google updates; Google gets 80% of its revenue from paid ads. These ads do not come from smart speakers, or phones, but from advertisements on Google platforms.

The majority of revenue comes from pay-per-click. SEO services move your website to the top of Google searches that result from organic search results that Google will determine is the best type of result for a particular search If a website is at the top of a Google search, that website gets “free” traffic in a steady flow. 

Google does not get paid when you appear in the SERPS, even if your website shows in the first position for a competitive search since the SEO updates will function to move a website to the top of competitive Google searches aligned with the SEO function.

Google does not tell you what actually works because building a website with great content is the web designer’s responsibility. There are 200 different factors the algorithm uses to rank signals because nobody can possibly keep track of all of that. 

SEO companies will make noise about the latest change in Google’s algorithm because they think they are doing the right thing, but really they are doing what Google is telling them to do. A business owner views their website as the crux of their entire business. A small business owner has to build their business up.

Websites thus have to meet current web standards and norms, because the user has to have a decent experience on mobile devices while making sure your business is secure with an SSL certificate. SSL stands for Secure Sockets Layer, and it is used to send encrypted information between a web browser and a web server like a radio and a transmitter. The content of a website must answer all questions that your audience is asking, via search which means that questions must be followed up on to receive the answer with the original query in a Google search.

Paul White