Web Design Can Make or Break your Marketing Campaign

Website design Brisbane strongly emphasizes the fact that website design is one big and important facet in your overall marketing performance. It can make or break your online marketing campaign.

Briefly stated, your website design is one continuous process of conceptualizing, planning and building a collection of electronic files that will determine the layout, the colors, the text styles, the structure, the graphics, and the images for your brand and products.

All of these plus the use of interactive features will deliver the pages to your visitors. Your marketing can grab the people’s attention for them to take action.

Nonetheless, it is your web design that often decides whether or not they will make the purchase (conversion).

Total business

As important as having a great domain name, website design determines everything about your site. This includes the contents, the way it looks and the way it works.

The design is actually more than the visual presentation of the website. What is important is that it should also consist of usability, user interface and the architecture of the site itself – the things that are underneath the surface.

When these aspects are improved and enhanced, there will be a lower abandonment rate (clicking away to another site) and a higher time spent on your site. There can also be an increase in referrals (word-of-mouth) and improved conversion (decisions to purchase).


A professional-looking design helps make your business appear credible. The full extent of customization of your website design can also determine the speed and cost of getting your site up and running.

The first benefit is satisfying your customers because your design meets their needs. It tells them what they want to know without the confusing and unnecessary items on the design. With it, the navigation on your site should be predictable, consistent and easy to understand, exactly what visitors want.

More benefits

The right design for your site will attract search engines. One precaution though, you need to know that however appealing your site design looks, it will not show up on search engine results pages if it is not coded in a way that the search engine can read.

With your ideal design, you can avoid technical glitches that can instantly turn customers away. Lengthy loading times, broken links, dropped images are just some of the design issues that can do these (They can all be fixed, however).

The important dual purpose of reaching out to both the customers and search engines alike will definitely have an impact on your sales.


Statistics show that around 75% of people judge the credibility of a business by the design of its website. Credibility certainly has a direct relation on how likely people will decide to make a purchase.

Poor design loses customers. There is need that your website should convey that you are a legitimate and trustworthy business. This is often determined by the quality of your web design. 


Another argument for website design is that it has a direct impact on conversion. Simply changing some of the design elements of a web page can produce big positive changes in conversion rates. Competitively, even small lifts in conversion can give you an edge on competition.

Even if you’re advertising in offline channels (other sites, etc), people will try to go online to check out your site. Your site is your digital business card. You need to ensure that your web design reflects your marketing efforts as well. 


Your site design is the face of your business which is why it has to be the right design. This is a powerful tool that puts the message of your business across. Hiring accomplished web experts to do it is a wise investment, not an unnecessary expense.

A well-designed site that fits your brand leads customers to your site. In the site, you can guide them to that action with your site’s design elements. This includes the fact that your site makes sure that customers can navigate easily inside your site and will not lose time.

An elegant professional look will make people connect with your branding.  Creative and simple sites send the message to users that your brand is useful, modern, and service-based. User-friendly pages make customers more likely to reach out to connect with you.

Responsive and functional

With more and more users doing business on their mobile phones these days, you can take advantage of the situation by having a responsive design and attract new set of customers to your site. You can gear your site to people who are not always in front of their computers, capitalizing on today’s technology.

Your site must have the design that should have the blend of logic and creative thought. Aesthetics allow sites to have an emotional appeal and can translate these into action for the users involved. 

Design aspect details

There are so many design aspects that have to go into your web design. Included here is the all-encompassing graphic design and branding. Your design experts know how to get your site’s message across by way of the images, logo, colors, interactive features, banner and other visually-attractive items.

This also includes the way your pages are presented and laid out. On top of this, your visitor must be able to feel that your site is user-friendly when going through to all areas. Your designers know that these are the important aspects of accessibility and usability.

Lastly, the attractive looks of fonts should not be forgotten. They need to be readable at both the micro and macro levels while navigating in your site. 


While concentrating on the design aspects, you and your designers would also need to know and understand how search engine spiders crawl and index your site considering the design elements and practices you work on.

SEO fundamentals cannot be messed up while in the process of creating the most responsive and credible design for your site. There will be an uphill battle for visibility at the very beginning, in case you neglect that part.

Website design can be a difficult issue to understand if you are not familiar with how it works. One important reminder is that certain web design elements can directly affect SEO directly and otherwise. Simply put, your code needs to be SEO-friendly.