What To Consider In Choosing Your Website Template Design?

The availability of website templates makes it easier for business owners to create websites. There’s no need to make responsive websites from scratch. It’s so easy that it proposes a simple, yet complex dilemma.

Having a superb website design is a non-negotiable necessity in building a strong brand.

So, business owners need to know what website template to choose. If you want to know what to consider in choosing your website template design, here’s a concise guide for you.

In this guide you’ll learn:

  • How to choose a website template
  • How to pick the best website template design
  • How to design a website layout
  • And many more


How do I choose a website template?

  1. Understand what type of business plan template you need

Be wary of beautiful but impractical templates. To avoid falling for the wrong one, identify the needs of your customers. Each website carries unique distinctions depending on business objectives. 

The content and your target audience should meet halfway. Your website template should foster this easily. 

So if you’re thinking about selling retail goods on your website, then find an e-commerce website template. If your goal is one that acts as your online portfolio, then a personal blog is for you.

  1. Don’t hold back on quality 

Yes, you can take advantage of free website templates. But know that they’re not built for every purpose. But be cautious about settling for one.

A free template doesn’t let you customize your website to have the best possible result. 

Also, your site can look similar to hundreds of other ones with the same template.

If you want to establish a strong and clear brand, then quality website templates should be your priority. 

  1. Choose a website template with responsive design

A responsive website is a priority and that’s non-negotiable. 

Find a modern website that isn’t responsive and you’ll find none. It’s because all of them can adapt to screens of all sizes.

To have a higher visitor turnout, your website should adapt to the following screens:

  • Traditional Desktops
  • Notebook Computers
  • Tablet Devices
  • Smartphone Devices. 

Note that almost all website templates are made responsive, but not all offer mobile-friendly layouts. Be vigilant about it.

  1. Availability of extensions, plugins, and apps 

Plugins, extensions, and apps let you offer mindblowing functionalities. Some can be minute, but they sure can take your website to greater heights. 

So check what plugins and other extensions come with the website template. Small bits of software can help you boost your sales if used properly.

What is the best website template design?

A website template lets designers have easier ways to plug content into a website. It can include the following:

  • Titles
  • Square
  • Round Images
  • Background Banners
  • Stripes And Other Layout Features
  • Styled And Laid Out Typography

Designers can just swap in their own images and data to get a more elaborate Web style. This saves them time since they don’t do the coding themselves anymore.

What is the most useful element of a website template?

Website templates offer new resources for responsive web design. 

With today’s mobile-centric interactions, business owners must be serious about having a responsive website. That’s why in choosing the best website template design, the one that can adapt more screens wins.

How do you design a website layout?

Now that you’ve got an idea about the basics of a website, here’s the next level. Here are the elements you should put in each page or section.

At the end of this section, you’re able to make a wireframe. 

A wireframe lets you figure out the kind of content you want to incorporate in the site. It’s more like a diagram or a blueprint. There are no fonts, photos, or colors yet. So here’s how it goes:


The most common is a top navigation bar that’s present in most business websites. This allows customers to jump to their desired content immediately.


When you load the site, it’s what you initially see on the screen.

Some business put their tagline under the brand name. This strengthens branding better. You can also add an image in the background. It’s what would appear on both mobile and desktop screens.


The About page tells your customers about the history behind your business. While there’s surely a colorful story behind the company, make sure to avoid boring content. 

Add in a few photos of the founders or the interior of the shop. Put in a few and brief paragraphs, and do away from thick and long sentences.


There’s every menu for every website. 

You can have a grid of menu items with their prices on the side.

If you want, you can just also list the items.

Others even incorporate a link that leads to PDFs of the menu. This can be taxing to some mobile users.

Simplicity is key. So craft a simplified menu that your customers can access as easy as possible.


Most websites put the hours, location, and contact information at the bottom of the website. 

Most successful websites put calls to action effectively. A simple “what now?” can lead the customers to visit or order something from your site.

Be sure to be specific in giving directions too. 


The footer is the most minimal yet necessary aspect of a website. It holds the copyright information.

Web Digital offers web design services that are tailored to every client’s need. You can tick all these items with us. Zero hassle!

Can I use free templates for my website?

Using ready-to-use templates lets you reap the benefits of free professional work. You can start creating a strong brand with zero hassle. If you’re building a startup company and have no big budget for a website, then starting with a free template can be a good idea.

Note that before using any free template, read the license carefully. 

Some of the free templates you find online can only be used for non-commercial and personal use. Other templates demand you to put their credit link on the footer. This can interrupt with your branding, but if it saves you a couple of bucks, why not do it?

The bottom line is you should use what works best for your current situation. If the tides favor your business, you can then move forward with a more customized one.

If you’re thinking about availing services from competent web designers (NZ), contact Web Digital now.

What is a bootstrap website template?  

Talk about the most popular framework for developing responsive sites and you’ve got Bootstrap. 

Bootstrap lets you have a free and open-source toolkit necessary for developing websites with CSS, HTML, and Javascript. 

It also provides base styling for HTML elements. You can take advantage of its god collection of ready-made components and a great grid system. 

You can find thousands of advanced websites today that are made with Bootstrap. That’s because it lets business owners have websites with various features and functionalities.

Having responsive website design should be a priority in picking website template. Knowing what to consider in choosing your website template design gets you closer to making right decisions.

If you’re finding yourself needing for skilled web design specialist in NZ, contact Web Digital now. Jumpstart your business with a quality website with our help.